It has also been described as a "fusion of telecommunications and computing technology to conduct business. That is the creation and management of relationships between buyers and sellers, facilitated by an interactive and pervasive electronic medium" . Some of the main reasons for the increase in electronic trading are:
The above is not an exhaustive list. Amazon.com One of the best known examples of a successful entrant into the e-commerce trade is Amazon.com, which sell books and music on-line. It was not an established book or music retailer before setting up its website, htt://www.amazon.com. The company is essentially a software company which has set up relationships with book vendors, warehouses and logistics organisations.